McMilk
Some of us farmers down here on the organic South End are alarmed at the news Coca-Cola is making milk. They claim they’re making it better. God is going to be heartbroken to hear this. Probably thought She’d pretty much perfected it after all these millennia. Course God neglected marketing, something the labs down at Coke sure didn’t.
I’ve been getting milk down the road from my friend the Goat Lady. Pure, unadulterated, no growth hormone, no antibiotic, free range goat milk, unpasteurized, really creamy stuff. What we South Enders call ‘natural’, Coca-Cola would characterize as raw, meaning it’s pre-manipulated. They’re planning to separate that into sugars, proteins, carbos and fats, all its component parts, then reconstitute it. I’d tell you the formula, but it’s a secret, no doubt the hangover of those first Coke recipes that used cocaine before the pharmacologists and food scientists realized sugar and caffeine would be cheaper and less criminally suspect.
Science, a powerful tool. And … if you can’t trust your food to a soft drink corporation, who can you trust? It’s not as if they’re a cigarette company, chopping tobacco into its component parts, making a slurry, then adding 200 ingredients known to the state of California as carcinogens before rolling the goop into a totally addictive product for the consumer. Not like that at all! Besides, we got the FDA regulating food, right? Right??
The future looks grim for us farmers is what I think. Reformulated broccoli candy bars, reprocessed pea popsicles, endive gum, bush bean twists. But … when the chemists are done, what an improvement on that stuff growing in dirt and you-know-what. They’ll take that out first step in the centrifuge.
It’s a brave new world and maybe we better put on a brave new face. Hey, if nothing else they’ll take the sting out of our nettle crops. Sales might go back up to pre-Recession and the good times might return. Plus we won’t have cows tromping around pooping in our fields now that they’ll be confined to laboratories. Thank you Coke! But … wasn’t your slogan a few years back ‘YOU CAN’T BEAT THE REAL THING’? So why try?
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Tags: Coca Cola Milk Products